Web 2 Final - Planning Document

Use this template to track your website redesign process. You will turn this root folder in with your final redesigned site. Use it to highlight your design process and any of the decisions you made to help set this site apart from competitors (The things you’d want to tell employers during an interview).

Client Meeting Summary - 10pts

Only has a brochure. Wants it to feel welcoming. More informative website. No online bookings/payments. Resort has alot of space to stretch your legs and walk around instead of immeadiatly launching your canoue and going. Primary is gear renting scouts/outdoors clubs/kids. Primary audience is youth groups. Memorial day to Labor day is prime time. Off season cabin rentals are secondary. Bussiness has been around since 1948. Is very word of mouth. Making something from scratch has no websiite presence at all. Wants it to be very friendly/inviting. Primary target market is youthgroups.

Design Rationale (Project Objective) - 5pts

Create very first website/online presence for this bussines. Since they only have a brochure and use word of mouth. They want it to give off a friendly and inviting atmosphere/a place to relax and unplug. Because the primary target and prime time for bussines is during memorial and labor day. And most bussines they get is from youth groups.

Target Market - 5pts

scouts/outdoors clubs/kids. Primary audience is youth groups. Off season cabin rentals are secondary. Primary is gear renting.

Competitor Analysis and Research - 20pts

Replace this text with screenshots, URLs and a pros and cons lists into TWO competitor's offerings. What did you learn by looking at these sites? What do they do well? What areas do they lack and give you the opportunity to capitalize on?

Competitor 1 - Name of company and link to the site

good site Explore Minnesota
  • Home page
  • Pictures
  • Colors
  • Pictures
  • Clickables
  • Pictures seem to subtlety moving
  • Too much subtlety
  • Competitor 2 - Name of company and link to the site

    bad site Boundary Water Outfitters
  • Exceptable Information
  • The Whole Thing
  • Images
  • Clickables
  • Nav
  • Color and Design References (Mood Board)- 10pts

    color color color color

    SiteMap - 10pts

    sketches

    Set of Detailed sketches - 10pts

    sketches sketches

    First set of Photoshop Design Comps - 30 pts

    Replace this text with screenshots or jpg's of the first draft of your high fidelity Photoshop comps. Show all 3 the layout sizes. Each layout should contain all the elements of your design vision so it can be fully critiqued. Real images and real text

    Recommended Design sizes

    Final set of Design Comps - 50pts

    final comp

    Reflection: Summary of Concept and Solution

    Since the outfitters didn't have a webiste to begin with this is a decent first website. I wanted to roll with a outdoorsy wildlife water vibe. So thats where my color choice originated from. Plus alot of other established sites use alot of green,brown,red and blues combined. So I tried to stray away from that and go for something most people didn't use in my search. The reason for the raccoon logo was derived from the interview that was done since he wore a coonskin hat. So I tried to make it cuddly/friendly/inviting looking. The pictures I ended up coding I used to match each of thier respective title navs. I also tried to stick with the water/cool color theme with the photos. I would definitely change up my icons they're not moving the way I want. Along with my hamburger menu. I seemed to have alot of responsive issues with this parrticular project.